|Practice Type||Trading Practice|
|Logistics vs Sales||Bulk & direct/dropshipping|
The family company was founded in 1954 by the medical student Jacques Courtin-Clarins, who died in 2007. The son of the company founder, Christian Courtin-Clarins, has been the chairman of Clarins since 2000.
In 1957, Courtin-Clarins developed a new approach to face and body treatments and created a few luxury products based exclusively on plants.At the beginning of the 1970s, the company started to spread internationally with its first exclusive contracts. The first subsidiary company in the United States was created in January 1981. But first established in 1987 was the Clarins sunscreen which was really the beginning of the company. At the end of 2005, the group has 19 subsidiary companies of distribution in more than 150 countries. Serge Rosinoer, who died in 2014, is credited with the international expansion.
Virginie Courtin-Clarins, Claire Courtin-Clarins, Prisca Courtin-Clarins, and Jenna Courtin-Clarins act as brand ambassadors.
The Clarins brand portfolio includes Clarins, Azzaro, Thierry Mugler, and My Blend. A skin care product range for men (ClarinsMen) has also been launched in 2002. The group's division Clarins Fragrance Group, also includes Porsche Designs Parfums, David Yurman fragrances, and Swarovski parfums. It also used to own the organic cosmetics brand Kibio, and used to be a stockholder in L'Occitane (not anymore since 2008).
In June 2008, the Courtin-Clarins family made a $3.6 billion offer to buy out minority shareholders of Clarins SA in order to take the cosmetics company private. The deal was completed in September 2008.