Naïf is a natural skincare line for babies and children, made only from the best ingredients. We only use ingredients we can pronounce, like cottonseed oil, sweet almond oil, macadamia oil and avocado oil.

We listened to the experts, to the parents and our babies and what we created is a range of products that are natural, dermatologically tested, hypoallergenic, and PH skin natural. No chemicals. No pastel colors. No bull****. Naïf sees the adult world through the eyes of children and this refreshing perspective with a dash of humor will appeal to parents and kids of all ages. Kids always want to be more grown up, they want to be taken seriously, and grown ups (secretly) love nothing more than to let go and act a little childish.

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Naif Baby Mild Bath Oil (1 bottle of 100ml)

€25.52
  • Hydrates the baby skin
  • Made of cottonseed oil
  • pH neutral

Naïf Newborn Essentials

€32.50

The first months with your mini-me is full of new experiences such as bath tub time.
With this package you have all the essentials for a super soft and fresh newborn.

Naïf Babies for Beginners Pack

€59.95
New babies only need so many witty rompers and fluffy teddy bears, what they really need is a one stop happy baby supply pack. And here it is, everything you need to keep baby happy, healthy and clean-ish (good luck with that). The Babies For Beginners Pack will be delivered to your home, just like the Stork brings a baby to your doorstep. This is the perfect gift to celebrate a new addition to any family.

Naïf The Bubbles

€24.95
You bring the bath, we bring bubbles! Everything you need to get baby (and parent) clean, soft and blissfully happy with that ‘new baby smell’ (ok, parents might not smell like new babies but you will want to sniff yourself). From hair to toes and all of the cuteness in-between this gift pack has everything covered.

Naif nurturing Cream 75ml

€15.00
Dermatologically tested PH-skin neutral Hypo allergenic/ allergy-free perfume Preservative free NO PEG, SLS/ SLES, Phenoxyethanol, Parabens, mineral oil or any other potentially harmful ingredients Mild and specially formulated for babies

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Our Naïf adventure started when we both got the biggest news of our lives, at the same time… we were going to be dads!

When we became dads a lot changed, even our shopping habits. We were thrust into the confusing world of baby care and we even started reading labels. Like any parent we only want the best for our children and we discovered that when it comes to skin products it’s hard to know what’s really good and what is actually a wolf in sheep’s clothing.

We believe that kids are perfect just the way they are and we refuse to argue with natural perfection that is why Naïf is serious about protecting babies and children from nasty chemicals. We believe kids should be kids for as long as they can. Kids do that best when they are left to grow and discover the world as naturally as possible.

We take kids seriously and are serious about natural skin care, with a playful twist.

Sjoerd en Jochem

Naïf is a natural skincare line for babies and children, made only from the best ingredients. We only use ingredients we can pronounce, like cottonseed oil, sweet almond oil, macadamia oil and avocado oil.

We listened to the experts, to the parents and our babies and what we created is a range of products that are natural, dermatologically tested, hypoallergenic, and PH skin natural. No chemicals. No pastel colors. No bull****. Naïf sees the adult world through the eyes of children and this refreshing perspective with a dash of humor will appeal to parents and kids of all ages. Kids always want to be more grown up, they want to be taken seriously, and grown ups (secretly) love nothing more than to let go and act a little childish.

No chemicals. No pastel colors. No bull****.