The idea for Snoozebaby was conceived in founder Marleen Rameckers’s own quest to comfort her infant son who was born too early by caesarean and suffering from the KISS syndrome. She found that the soft materials of a silk scarf or washing tags on clothing had a calming effect on him. It was amazing: although he cried a lot, he became calm and relaxed simply by feeling the tags with his tiny fingers, not only at bedtime, but also while he was awake.
The discovery was so wonderful that Rameckers set out to try and buy a toy with tags, but where would she find such a thing? Nowhere, was the disappointing answer, and her quest came to a halt. Then she decided to put the tag concept on the market herself. Thus, Snoozebaby was born. Following an extensive market survey in 2005, the first products were on the shelves within a year. The product line was quickly extended and the company entered the international market. Snoozebaby products are now available in more than 450 shops in 30 countries.
FEEL THE EFFECT
Snoozebaby is an ambitious brand with a strong position in the Dutch baby- and toddler product market for more than 10 years. And becoming more famous in our foreign markets every day. Our ultra-soft, functional and playful baby textile accessories, based on the self-invented tag-concept, touch people's hearts worldwide.
Many babies and toddlers can not be without our tags and soft fabrics. They are great to touch, feel and play with. And while doing this, the fine motor skills are stimulated and the sense of touch is promoted. As a result, the products offer comfort, joy and security for free. And all of this, just by simply cuddling with our products.
Our products are made of the finest fabrics such as jersey (100% cotton) and velours (80% cotton /20% polyester). Our fabrics will absorb mum's or dad's body odour. Guarantee for a secure feeling. The famous tags differ in size, colour and texture. We use satin, silk, rib and velvet. Each baby discovers ist own favourite tag. All our products are CE-certified and pass among others the most recent EU toy directives (EN71) and US directive (ASTM, reach). Our manufacturer in Turkey is BSCI certified and uses OEKO-TEX® certified fabrics only.